PALO MARKETING BLOG


We take heed and listen to influencers, industry experts and scour the web in search of the best approach to marketing. That’s why we invest in many software technologies to provide a better delivery of your message and therefore delivering results. We then present our findings along with some thoughts to you through the PALO blog, PALO BUZZ podcast and Gameplan for Growth series with Rob Palowitz, our founder. So go ahead, give it a read, or a download, mark our “vid” as a “fave” or listen to one of our entertaining podcasts…we’re sure it’ll provide you with a tidbit to walk away with.

Posts about

Digital Marketing

Ever Heard of PBJ Marketing? It’s Kind of Like SEO + Google Search Ads

 

Bacon and eggs. Batman and Robin. Beyonce and Jay-Z.   

 

When you think about some of the best dynamic duos of all time, certainly those come to mind. And plenty of others. But if you haven’t yet combined SEO and Google search ads, you’re missing...

Making the Switch from UA to Google Analytics 4

 

Adapting to change. It’s just part of doing business. And when it comes to understanding your customer’s behavior, keeping up that change is vitally important.   

A few years ago, Google introduced Google Analytics 4 to replace Universal Analytics...

GMB to GBP – What this Means for Businesses

It’s not the first time we’ve seen a name change like this. First, it was Google Local Business Center. Then it was Google Places. Google+ Local. Of course, Google My Business. And now, Google Business Profiles. But besides the name change, what...

2021 Digital Marketing Trends Scorecard

From TikTok trends to Instagram reels – all the way down to privacy updates, 2021 was filled with new online experiences. We’re scoring this year’s pivotal digital momentsso you can discover a few fan favorites and adapt to those not so desirable. 

How to Get the Most Out of Your Google My Business (GMB) Listing

If you’re a business owner, you understand the importance of making it easy for your potential customers to find you. You’ve likely tried many of the traditional, tried-and-true marketing methods with varying degrees of success – billboards, radio...

How to Measure Email Marketing Strategy Success [Factors to Consider]

Did you know that the average office worker receives about 121 emails a day? With such a large volume of emails coming to their inboxes, how can you be sure to craft an email that will break through the clutter? The best way to do this is...

The Beginner’s Guide to Google Analytics

You’ve got a website. You’ve got digital marketing. And you’ve got data.

But how do you accurately measure the performance of all your digital efforts? You’ll likely need a powerful tool to help you track essential website metrics, including...

Are Display Ads Worth It? Here’s Everything You Need to Know

Let’s be honest: we’re probably all guilty of shopping for things we don’t need. We spend a lot of time browsing through the Internet, opposed to searching for a specific product we have in mind. In fact, we can probably all agree there are many...

Digital Marketing Update: The Good (and not so good) News about the Apple iOS 14.5 Update

Apple’s latest update is shaking the nation, and honestly, we’re not that surprised. The tech giant is known to roll out frequent product updates and features, but this one’s a little different – especially for digital marketers. We’ve compiled a...