PALO MARKETING BLOG


We take heed and listen to influencers, industry experts and scour the web in search of the best approach to marketing. That’s why we invest in many software technologies to provide a better delivery of your message and therefore delivering results. We then present our findings along with some thoughts to you through the PALO blog, PALO BUZZ podcast and Gameplan for Growth series with Rob Palowitz, our founder. So go ahead, give it a read, or a download, mark our “vid” as a “fave” or listen to one of our entertaining podcasts…we’re sure it’ll provide you with a tidbit to walk away with.

Posts about

Copywriting

Your Customers Want Brand Authenticity More than Ever: Here’s Why

“There is no loyalty without emotion. There is no loyalty without connection. – Scott McCain 

As society begins to adapt to a new normal, companies of all sizes have begun to pivot their strategies and adopt new ways of doing business. This...

Educate Your Audience! Why Your Business Needs to Be Blogging

So, when you hear the word “blogging,” what comes to mind?

Anyone? Bueller…Bueller (80’s movie reference you can look at in a blog)

Chances are, you’ve read a blog. Heck, you’re reading one now! The two most popular types of blogs that come to...

Trailex Aluminum Trailers

Trailex had an ecommerce website that was causing two big issues for the company: Customers were having difficulty finding and ordering small parts, and Trailex was losing money by manually calculating shipping on small part orders.

Trumbull Manufacturing

While Trumbull Industries’ market and customers are very traditional, a trend toward tablet usage by engineers prompted the company to work with PALO to develop a more mobile-friendly website.

Writer’s Block – Knock it out for Good

“Writing about writer’s block is better than not writing at all.” — Charles Bukowski

Why “I can’t write” doesn’t fly

Writing is one of the most deceivingly difficult tasks imaginable. Second only to making a perfect hollandaise sauce, we’re...

PALO Helps YNG Airport’s New Flights Take Off!

Nothing breaks up the day-to-day like being on the ground floor of something really special. For PALO Creative, we had the opportunity to promote the launch of daily air service from the Youngstown-Warren Regional Airport (YNG) in Vienna to...

New Website Electrifies Leads for B&J Electric of Poland, Ohio

B&J Electric of Poland, Ohio came to PALO looking for a fresh new look that fit with their growing business goals. We gave them an economical CMS-based solution that was responsive, loaded with great content, and keeps with their brand standards....

Did you Proofread?

You Are What You Write

Is there any way to clearly express the need for proofreading? How can we stress the impotence of getting a second set of eyes to loop offer you’re copy and check for miss aches?