PALO MARKETING BLOG


We take heed and listen to influencers, industry experts and scour the web in search of the best approach to marketing. That’s why we invest in many software technologies to provide a better delivery of your message and therefore delivering results. We then present our findings along with some thoughts to you through the PALO blog, PALO BUZZ podcast and Gameplan for Growth series with Rob Palowitz, our founder. So go ahead, give it a read, or a download, mark our “vid” as a “fave” or listen to one of our entertaining podcasts…we’re sure it’ll provide you with a tidbit to walk away with.

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2021 Digital Marketing Trends Scorecard

From TikTok trends to Instagram reels – all the way down to privacy updates, 2021 was filled with new online experiences. We’re scoring this year’s pivotal digital momentsso you can discover a few fan favorites and adapt to those not so desirable. 

Are Display Ads Worth It? Here’s Everything You Need to Know

Let’s be honest: we’re probably all guilty of shopping for things we don’t need. We spend a lot of time browsing through the Internet, opposed to searching for a specific product we have in mind. In fact, we can probably all agree there are many...

Digital Marketing Update: The Good (and not so good) News about the Apple iOS 14.5 Update

Apple’s latest update is shaking the nation, and honestly, we’re not that surprised. The tech giant is known to roll out frequent product updates and features, but this one’s a little different – especially for digital marketers. We’ve compiled a...

Ready for a Fresh Start? Get Started with 3 New Year’s Marketing Resolutions

Through the trials and tribulations of 2020, it’s safe to say we’re ready to say farewell and prepare for a fresh start. As we pick up the pieces and collect our thoughts for the New Year, we realize that marketing and business have changed...

Goal Setting in 2021: How to Define Your First Quarter Marketing Goals

A big part of setting goals for your business is getting a grasp of what the future of your company might look like. But it’s not going to be that easy in 2021. In fact, it has never been more difficult to predict the future than right now, as the...

Animated VS Static Ads: Which is Better?

We all know it: digital media marketing has become one of the most efficient ways to achieve one-on-one interaction by today’s marketers. Brands are scrambling to grab anyone and everyone’s attention to build brand awareness and achieve more sales....

Empathy in Business: 5 Ways to Make Meaningful Connections With Customers

How’s your audience feeling nowadays? As a business, you always want to know as much as you can about your customer base – their needs, behaviors and how they feel emotionally. With everything that’s been going on this year, having empathy is more...

Should My Business Be On TikTok?

Dads and their peculiar behavior. Why do they seem to shake things before snacking on, case in point: almonds? You thought it was only your dad? Thanks to TikTok, we’re finding out dads everywhere are performing this ritual regularly. Just like...

Your Customers Want Brand Authenticity More than Ever: Here’s Why

“There is no loyalty without emotion. There is no loyalty without connection. – Scott McCain 

As society begins to adapt to a new normal, companies of all sizes have begun to pivot their strategies and adopt new ways of doing business. This...