PALO MARKETING BLOG


We take heed and listen to influencers, industry experts and scour the web in search of the best approach to marketing. That’s why we invest in many software technologies to provide a better delivery of your message and therefore delivering results. We then present our findings along with some thoughts to you through the PALO blog, PALO BUZZ podcast and Gameplan for Growth series with Rob Palowitz, our founder. So go ahead, give it a read, or a download, mark our “vid” as a “fave” or listen to one of our entertaining podcasts…we’re sure it’ll provide you with a tidbit to walk away with.

How to Get the Most Out of Your Google My Business (GMB) Listing

If you’re a business owner, you understand the importance of making it easy for your potential customers to find you. You’ve likely tried many of the traditional, tried-and-true marketing methods with varying degrees of success – billboards, radio...

Teamwork Makes the Dream Work 

Imagine this – you’re up against a strict deadline. Time is running out, and you have to think on your feet. You submit your work, waiting for approval on your decisions. A weight is lifted off your shoulders until your next decision needs to be...

How Messaging Can Impact Business Growth

Ever heard the phrase, “It’s not what you say but how you say it”? It’s not necessarily the words you say that leave an impression on someone; it’s more about your delivery that leave an impact. The same thing applies to the messaging you use in...

How Blue Wolf Tavern Put Marketing on Their Menu for Success

Blue Wolf Tavern recently celebrated its 20-year anniversary of business in Youngstown. In these 20 years, the restaurant has experienced ups and downs, but right now, Blue Wolf is thriving.

The Key Benefits of an Effective CRM

Your customer base drives the success of your business, and it’s critical to monitor and maintain those relationships to build customer loyalty. Keeping track of these interactions in one central database helps your team track, study and manage your...

Looking ‘Fore’ward: Team Building Golf Trip Drives Growth at PALO Creative

In business and in life, if you’re not moving forward, you’re moving backward. Sure, PALO Creative has a lot to be proud of over the past 20+ years, but complacency is the enemy of progress. That’s why we’re always looking to the future. 

Outside-the-Box Marketing Tactics Your Business Should Try

Marketing is an ever-evolving game. Strategies and solutions that were popular years or even months ago may not be as effective now. With search engine updates, algorithm alterations and developments in the ways that people consume content,...

When Imagination Comes to Life

In marketing, pushing the limit on creativity can be forgotten if you’re on an extremely tight schedule. And while taking the safe route is not always a bad thing, it can force you to lose the creative drive that keeps you motivated. At PALO...

A Day in the Life of Our Marketing Director, Jon

Everyone has their daily routine. Roll out of bed, put the coffee on, choose the wardrobe for the day, eat breakfast, find your keys and rush out the door to work. Our team here a PALO has its workday regimen, too. And, of course, since every job...