PALO MARKETING BLOG


We take heed and listen to influencers, industry experts and scour the web in search of the best approach to marketing. That’s why we invest in many software technologies to provide a better delivery of your message and therefore delivering results. We then present our findings along with some thoughts to you through the PALO blog, PALO BUZZ podcast and Gameplan for Growth series with Rob Palowitz, our founder. So go ahead, give it a read, or a download, mark our “vid” as a “fave” or listen to one of our entertaining podcasts…we’re sure it’ll provide you with a tidbit to walk away with.

When Imagination Comes to Life

In marketing, pushing the limit on creativity can be forgotten if you’re on an extremely tight schedule. And while taking the safe route is not always a bad thing, it can force you to lose the creative drive that keeps you motivated. At PALO...

A Day in the Life of Our Marketing Director, Jon

Everyone has their daily routine. Roll out of bed, put the coffee on, choose the wardrobe for the day, eat breakfast, find your keys and rush out the door to work. Our team here a PALO has its workday regimen, too. And, of course, since every job...

Creative Inspiration

When people think about marketers, there is a big misconception about what goes on behind-the-scenes. A lot of people think of marketers as the annoying telemarketers that call you three times in a day. But that couldn’t be further from the truth. 

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How to Measure Email Marketing Strategy Success [Factors to Consider]

Did you know that the average office worker receives about 121 emails a day? With such a large volume of emails coming to their inboxes, how can you be sure to craft an email that will break through the clutter? The best way to do this is...

The Beginner’s Guide to Google Analytics

You’ve got a website. You’ve got digital marketing. And you’ve got data.

But how do you accurately measure the performance of all your digital efforts? You’ll likely need a powerful tool to help you track essential website metrics, including...

The Right People in the Right Seats

When Rob returned from a weekend vacation to an empty office in March of 2020, we didn’t know the whirlwind that would take place over the next year. And with many businesses struggling to overcome the challenges of the pandemic, it makes us even...

Are Display Ads Worth It? Here’s Everything You Need to Know

Let’s be honest: we’re probably all guilty of shopping for things we don’t need. We spend a lot of time browsing through the Internet, opposed to searching for a specific product we have in mind. In fact, we can probably all agree there are many...

Digital Marketing Update: The Good (and not so good) News about the Apple iOS 14.5 Update

Apple’s latest update is shaking the nation, and honestly, we’re not that surprised. The tech giant is known to roll out frequent product updates and features, but this one’s a little different – especially for digital marketers. We’ve compiled a...

Marketing Agency Update: We’ve Expanded Our Lineup to Continue Client Success

While 2020 was a challenging year for most, we battled through adversity and gained some momentum into the new year. With the addition of four new team members, PALO Creative has grown to keep pace with our rapidly increasing client demand.