PALO MARKETING BLOG


We take heed and listen to influencers, industry experts and scour the web in search of the best approach to marketing. That’s why we invest in many software technologies to provide a better delivery of your message and therefore delivering results. We then present our findings along with some thoughts to you through the PALO blog, PALO BUZZ podcast and Gameplan for Growth series with Rob Palowitz, our founder. So go ahead, give it a read, or a download, mark our “vid” as a “fave” or listen to one of our entertaining podcasts…we’re sure it’ll provide you with a tidbit to walk away with.

CMS Spotlight: The Benefits of HubSpot

There was a time, not too long ago, when creating a website was complex – too complex. Creating it forced you to be well-versed in various skill sets, from coding to designing to content creation, security and more. Then came the launch of Content...

5 Reasons Your Company Should Be Advertising on LinkedIn

Regarding digital advertising for your business, Facebook and Google ads are often considered the go-to tactics. And for good reason. With the right strategy, smart copy, and eye-catching creative, they are both very effective in reaching your...

The Importance of a Good Company Culture

It might seem dramatic, but many people loathe going to work. And when they wake up in the morning, feelings of anxiety and apathy immediately take over. Loving your job is one of the keys to happiness. Because if you don't, you'll dread every...

Workplace Culture Affects Your Company's Reputation, Productivity

"Ugh, I wish I didn't have to go to work tomorrow!" 

 

"I really hope ‘Emily’ is working from home this week, so we don't have to walk on eggshells around her." 

 

"If people have a problem with me, it would be nice if they told me in person instead...

New Instagram Reel Features Give Your Business Real Advantages

If our team of social media marketing experts has discovered anything in the last two years, it's that when it comes to Instagram marketing, Reels are the real deal. 

 

And we think that's part of why Instagram recently added new features that will...

Making the Switch from UA to Google Analytics 4

 

Adapting to change. It’s just part of doing business. And when it comes to understanding your customer’s behavior, keeping up that change is vitally important.   

A few years ago, Google introduced Google Analytics 4 to replace Universal Analytics...

GMB to GBP – What this Means for Businesses

It’s not the first time we’ve seen a name change like this. First, it was Google Local Business Center. Then it was Google Places. Google+ Local. Of course, Google My Business. And now, Google Business Profiles. But besides the name change, what...

Dream Vacations: PALO Edition

Do we love our jobs? Absolutely. But there's something about looking out the window on a hot summer day while writing a blog that makes you think, "I wish I were on a beach right now." That's a daily occurrence during the summer. Maybe it's the...

3 Marketing Trends That Play in 2022

Being trendy is a fine line. On one hand, there is such a thing as trying too hard. It's kind of like when parents try to use slang when talking to their kids. It just doesn't work, no matter how "swaggy" you feel doing it (that felt gross just...