PALO MARKETING BLOG


We take heed and listen to influencers, industry experts and scour the web in search of the best approach to marketing. That’s why we invest in many software technologies to provide a better delivery of your message and therefore delivering results. We then present our findings along with some thoughts to you through the PALO blog, PALO BUZZ podcast and Gameplan for Growth series with Rob Palowitz, our founder. So go ahead, give it a read, or a download, mark our “vid” as a “fave” or listen to one of our entertaining podcasts…we’re sure it’ll provide you with a tidbit to walk away with.

New Instagram Reel Features Give Your Business Real Advantages

If our team of social media marketing experts has discovered anything in the last two years, it's that when it comes to Instagram marketing, Reels are the real deal. 

 

And we think that's part of why Instagram recently added new features that will...

Making the Switch from UA to Google Analytics 4

 

Adapting to change. It’s just part of doing business. And when it comes to understanding your customer’s behavior, keeping up that change is vitally important.   

A few years ago, Google introduced Google Analytics 4 to replace Universal Analytics...

GMB to GBP – What this Means for Businesses

It’s not the first time we’ve seen a name change like this. First, it was Google Local Business Center. Then it was Google Places. Google+ Local. Of course, Google My Business. And now, Google Business Profiles. But besides the name change, what...

Dream Vacations: PALO Edition

Do we love our jobs? Absolutely. But there's something about looking out the window on a hot summer day while writing a blog that makes you think, "I wish I were on a beach right now." That's a daily occurrence during the summer. Maybe it's the...

3 Marketing Trends That Play in 2022

Being trendy is a fine line. On one hand, there is such a thing as trying too hard. It's kind of like when parents try to use slang when talking to their kids. It just doesn't work, no matter how "swaggy" you feel doing it (that felt gross just...

Marketing and Public Relations Work Together to Build Brands

As an advertising and marketing agency that provides both marketing and PR services, sometimes to the same client, we clearly understand the importance of both and how they can be used to grow your business. Integrating marketing and PR strategy and...

PALO Creative® Adds Digital Strategy, Account Service Talent

To keep up with client work demand and bring in the best marketing talent in the region, PALO Creative® recently added new members to its Account and Digital Strategy teams. Hannah Keeling, Nick Mrozek, and Jackie Kane were hired in the first...

Marketing Tactics March Madness

Now that our college basketball brackets are busted, maybe it’s time to fill out a different bracket. Sorry, we become obsessed with filling out brackets whenever March comes around. But this one is going to be different. We were going to create a...

Not Your Run of the Mill VP of Marketing

 

Try to picture what the vice president of a company might look like. The odds are you’re thinking of someone who works tirelessly to protect the big picture. They might not necessarily dive into the smaller issues on the ground floor, but as...