PALO MARKETING BLOG


We take heed and listen to influencers, industry experts and scour the web in search of the best approach to marketing. That’s why we invest in many software technologies to provide a better delivery of your message and therefore delivering results. We then present our findings along with some thoughts to you through the PALO blog, PALO BUZZ podcast and Gameplan for Growth series with Rob Palowitz, our founder. So go ahead, give it a read, or a download, mark our “vid” as a “fave” or listen to one of our entertaining podcasts…we’re sure it’ll provide you with a tidbit to walk away with.

Marketing and Public Relations Work Together to Build Brands

As an advertising and marketing agency that provides both marketing and PR services, sometimes to the same client, we clearly understand the importance of both and how they can be used to grow your business. Integrating marketing and PR strategy and...

PALO Creative® Adds Digital Strategy, Account Service Talent

To keep up with client work demand and bring in the best marketing talent in the region, PALO Creative® recently added new members to its Account and Digital Strategy teams. Hannah Keeling, Nick Mrozek, and Jackie Kane were hired in the first...

Marketing Tactics March Madness

Now that our college basketball brackets are busted, maybe it’s time to fill out a different bracket. Sorry, we become obsessed with filling out brackets whenever March comes around. But this one is going to be different. We were going to create a...

Not Your Run of the Mill VP of Marketing

 

Try to picture what the vice president of a company might look like. The odds are you’re thinking of someone who works tirelessly to protect the big picture. They might not necessarily dive into the smaller issues on the ground floor, but as...

2021 Digital Marketing Trends Scorecard

From TikTok trends to Instagram reels – all the way down to privacy updates, 2021 was filled with new online experiences. We’re scoring this year’s pivotal digital momentsso you can discover a few fan favorites and adapt to those not so desirable. 

Secret Santa, Ad Agency Style

At PALO Creative, we love celebrating holidays, especially when gifts are involved. And that doesn’t just mean receiving presents. Our creative sides shine through gift-givingwhich showed during our Secret Santa team gift exchange. Need help with...

The Thanksgiving Food Scouting Report by Two Picky Eaters

The holiday season is a time to gather with friends and family and reflect on what we’re grateful for. And at PALO Creative, we have plenty to be thankful for, including our loyal clients. But when it comes to Thanksgiving, there’s one thing we make...

How to Develop an Effective Organic Social Media Strategy

Rising Up to Raise Awareness

At PALO Creative, we pride ourselves on thoughtful work. The kind of work we’re passionate about. As a marketing agency, the workplace environment is extremely fast-paced, as we’re always hustling to meet tight deadlines. It can be easy to get...