PALO MARKETING BLOG


We take heed and listen to influencers, industry experts and scour the web in search of the best approach to marketing. That’s why we invest in many software technologies to provide a better delivery of your message and therefore delivering results. We then present our findings along with some thoughts to you through the PALO blog, PALO BUZZ podcast and Gameplan for Growth series with Rob Palowitz, our founder. So go ahead, give it a read, or a download, mark our “vid” as a “fave” or listen to one of our entertaining podcasts…we’re sure it’ll provide you with a tidbit to walk away with.

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Empathy in Business: 5 Ways to Make Meaningful Connections With Customers

How’s your audience feeling nowadays? As a business, you always want to know as much as you can about your customer base – their needs, behaviors and how they feel emotionally. With everything that’s been going on this year, having empathy is more...

Your Customers Want Brand Authenticity More than Ever: Here’s Why

“There is no loyalty without emotion. There is no loyalty without connection. – Scott McCain 

As society begins to adapt to a new normal, companies of all sizes have begun to pivot their strategies and adopt new ways of doing business. This...

Living the Quarantine Life: 6 Ways to Make Working from Home Actually Work

Our edition of ‘The Roaring Twenties’ wasn’t anything we expected, with quarantine, social distancing, and “flattening the curve” becoming the most important words and phrases in our vocabulary. Humans are creatures of habit and so this ‘new normal’...

Touchdown! The Biggest and Boldest Big Game Ads that Caught Our Attention in 2020

It’s the Mondayest Monday of the year – the day after “The Big Game.” More than 17 million people will call in sick to the boss today with a sudden case of Super Sick Monday. (Has anyone seen Steve?) For those brave souls who made it into the...

New Year. New Team Members. New Website.

In 2019, PALO Creative reached new heights in helping more businesses achieve their marketing goals. We’re beyond thankful to have the opportunity to work with so many wonderful organizations, providing value to their marketing efforts through...

4 Things You Need to Know Before Downloading Free Stock Photos

For marketers, graphic designers, and social media strategists, using high-quality imagery is essential to capture the attention of your audience. With hundreds of stock photo services available, finding the right image no longer comes with the...

Your Gameplan for Growth: 3 Things to Remember With Content Marketing

 

It’s no secret traditional marketing, while still relevant and a good technique to have in your arsenal, just isn’t enough anymore. The world has evolved and having digital as a part of your business marketing strategy is essential to...

Your Gameplan for Growth: Inbound Marketing Methodology

Marketing is evolving and at a fast pace. The tactics you came to rely on yesterday to get in front of your customers, may not be enough today.

Cold calls, direct mail, billboards, TV and radio advertisements – are all essential to promoting your...

3 Ways to Grow Engagement with Instagram Stories

Instagram stories are giving businesses a fresh and creative way to engage and personally connect with audiences. With over 500 million users every day, businesses can’t afford to ignore the opportunity of capturing direct attention and feedback...