PALO MARKETING BLOG


We take heed and listen to influencers, industry experts and scour the web in search of the best approach to marketing. That’s why we invest in many software technologies to provide a better delivery of your message and therefore delivering results. We then present our findings along with some thoughts to you through the PALO blog, PALO BUZZ podcast and Gameplan for Growth series with Rob Palowitz, our founder. So go ahead, give it a read, or a download, mark our “vid” as a “fave” or listen to one of our entertaining podcasts…we’re sure it’ll provide you with a tidbit to walk away with.

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Are Display Ads Worth It? Here’s Everything You Need to Know

Let’s be honest: we’re probably all guilty of shopping for things we don’t need. We spend a lot of time browsing through the Internet, opposed to searching for a specific product we have in mind. In fact, we can probably all agree there are many...

Digital Marketing Update: The Good (and not so good) News about the Apple iOS 14.5 Update

Apple’s latest update is shaking the nation, and honestly, we’re not that surprised. The tech giant is known to roll out frequent product updates and features, but this one’s a little different – especially for digital marketers. We’ve compiled a...

Marketing Agency Update: We’ve Expanded Our Lineup to Continue Client Success

While 2020 was a challenging year for most, we battled through adversity and gained some momentum into the new year. With the addition of four new team members, PALO Creative has grown to keep pace with our rapidly increasing client demand. 

Google Analytics Guide: What is Direct Traffic & What Does it Mean for Your Website?

Whether you’re a business owner focused on growth, or a marketing professional expanding your knowledge, the more you know, thmore you can accomplish. As your trusted source for all thingdigital marketing, PALO Creative is here to dive into the...

Spring Cleaning Tips: How to Refresh Your Website for Q2

Spring is in the air! And if you’re looking for some motivation, you’ve come to the right place. A new season brings new beginnings and an opportunity to press the restart button. But spring cleaning goes beyond tidying up your home or workspace....

Look Alive: 5 Tips for Game-Winning Video Call Etiquette

Communication. It’s such a pivotal component to any successful team.  And the ways we communicate are constantly evolving. Over the past year, we’ve had to transition to virtual interactions, and by the looks of it, they are here to stay.

Buyer Personas: How to Create Them for Your Business 

As marketers, we eat, sleep and breathe tactics to identify and attract the “perfect” customer for our clients. That ideal individual is someone who will seek your service each and every time, knowing they’ll get exactly what they need with no...

Instagram Reels: A Beginner’s Guide

We have all been hearing about the craziness surrounding the popular app, TikTok, in the news. Will TikTok be banned in the U.S.? Will Microsoft save the day and acquire the video-sharing social networking service? There are so many unanswered...

HubSpot’s New CMS Hub – 5 Things You Need to Know by Rob Palowitz

When it comes to website management, HubSpot understands the frustration marketers and developers face, as well as the struggle it permeates with clientele and their marketing journey. The solution? HubSpot unveiled a new and improved content...