PALO MARKETING BLOG


We take heed and listen to influencers, industry experts and scour the web in search of the best approach to marketing. That’s why we invest in many software technologies to provide a better delivery of your message and therefore delivering results. We then present our findings along with some thoughts to you through the PALO blog, PALO BUZZ podcast and Gameplan for Growth series with Rob Palowitz, our founder. So go ahead, give it a read, or a download, mark our “vid” as a “fave” or listen to one of our entertaining podcasts…we’re sure it’ll provide you with a tidbit to walk away with.

Posts about

Mobile & Web

The Beginner’s Guide to Google Analytics

You’ve got a website. You’ve got digital marketing. And you’ve got data.

But how do you accurately measure the performance of all your digital efforts? You’ll likely need a powerful tool to help you track essential website metrics, including...

Spring Cleaning Tips: How to Refresh Your Website for Q2

Spring is in the air! And if you’re looking for some motivation, you’ve come to the right place. A new season brings new beginnings and an opportunity to press the restart button. But spring cleaning goes beyond tidying up your home or workspace....

Educate Your Audience! Why Your Business Needs to Be Blogging

So, when you hear the word “blogging,” what comes to mind?

Anyone? Bueller…Bueller (80’s movie reference you can look at in a blog)

Chances are, you’ve read a blog. Heck, you’re reading one now! The two most popular types of blogs that come to mind...

Trailex Aluminum Trailers

Trailex had an ecommerce website that was causing two big issues for the company: Customers were having difficulty finding and ordering small parts, and Trailex was losing money by manually calculating shipping on small part orders.

Trumbull Manufacturing

While Trumbull Industries’ market and customers are very traditional, a trend toward tablet usage by engineers prompted the company to work with PALO to develop a more mobile-friendly website.

What Small Businesses Need to Know About Net Neutrality

Many of you have likely been hearing the phrase net neutrality in the news recently. However, with all of the noise – political agendas and friends’ social posts (or both) – it can be difficult to understand what it all means, particularly as it...

PALO Helps YNG Airport’s New Flights Take Off!

Nothing breaks up the day-to-day like being on the ground floor of something really special. For PALO Creative, we had the opportunity to promote the launch of daily air service from the Youngstown-Warren Regional Airport (YNG) in Vienna to Chicago...

New Website Electrifies Leads for B&J Electric of Poland, Ohio

B&J Electric of Poland, Ohio came to PALO looking for a fresh new look that fit with their growing business goals. We gave them an economical CMS-based solution that was responsive, loaded with great content, and keeps with their brand standards....

New Sunbelt Site Shines Above Competition

Sunbelt Transformer, one of the world’s largest providers for commercial and industrial electrical distribution equipment, quickly outgrew its popular CMS solution and needed a site upgrade that was built with mobile in mind but equally tailored to...