PALO MARKETING BLOG


We take heed and listen to influencers, industry experts and scour the web in search of the best approach to marketing. That’s why we invest in many software technologies to provide a better delivery of your message and therefore delivering results. We then present our findings along with some thoughts to you through the PALO blog, PALO BUZZ podcast and Gameplan for Growth series with Rob Palowitz, our founder. So go ahead, give it a read, or a download, mark our “vid” as a “fave” or listen to one of our entertaining podcasts…we’re sure it’ll provide you with a tidbit to walk away with.

New Year. New Team Members. New Website.

In 2019, PALO Creative reached new heights in helping more businesses achieve their marketing goals. We’re beyond thankful to have the opportunity to work with so many wonderful organizations, providing value to their marketing efforts through...

4 Things You Need to Know Before Downloading Free Stock Photos

For marketers, graphic designers, and social media strategists, using high-quality imagery is essential to capture the attention of your audience. With hundreds of stock photo services available, finding the right image no longer comes with the...

Your Gameplan for Growth: 3 Things to Remember With Content Marketing

 

It’s no secret traditional marketing, while still relevant and a good technique to have in your arsenal, just isn’t enough anymore. The world has evolved and having digital as a part of your business marketing strategy is essential to...

Your Gameplan for Growth: Inbound Marketing Methodology

Marketing is evolving and at a fast pace. The tactics you came to rely on yesterday to get in front of your customers, may not be enough today.

Cold calls, direct mail, billboards, TV and radio advertisements – are all essential to promoting...

3 Ways to Grow Engagement with Instagram Stories

Instagram stories are giving businesses a fresh and creative way to engage and personally connect with audiences. With over 500 million users every day, businesses can’t afford to ignore the opportunity of capturing direct attention and feedback...

Your Gameplan for Growth: Lead Generation 101

A business without marketing is like a car without gas. Without the right strategy, plan and tactics in place, an organization can fall short in capturing potential customers. So, how can marketers attract the right people at the right time? It...

The End of an Era (sort of): What You Need to Know About the Google+ Shutdown

 

And just like that, Google+ is now a memory (June 28, 2011 – April 2, 2019). The social media network was the brainchild of Google execs who, despite past failed attempts, believed this time things would be different.  However, those hopes...

Authenticity, Emotions & Branding – Oh my!

Let’s kick this week’s freshly squeezed off with some hard facts:

What do these three things have in common? They strongly indicate marketers have the important...

The Exploding Nike Shoe Felt Around the World

 

Okay everyone, let’s take a collective breath now. The dust has somewhat settled since ShoeGate (Do you ever notice how every scandal has “gate” in it?) went down a week ago. The ramifications? Well, Nike’s stock was down 1.32% as of last...