PALO MARKETING BLOG


We take heed and listen to influencers, industry experts and scour the web in search of the best approach to marketing. That’s why we invest in many software technologies to provide a better delivery of your message and therefore delivering results. We then present our findings along with some thoughts to you through the PALO blog, PALO BUZZ podcast and Gameplan for Growth series with Rob Palowitz, our founder. So go ahead, give it a read, or a download, mark our “vid” as a “fave” or listen to one of our entertaining podcasts…we’re sure it’ll provide you with a tidbit to walk away with.

2021 Digital Marketing Trends Scorecard

From TikTok trends to Instagram reels – all the way down to privacy updates, 2021 was filled with new online experiences. We’re scoring this year’s pivotal digital momentsso you can discover a few fan favorites and adapt to those not so...

Secret Santa, Ad Agency Style

At PALO Creative, we love celebrating holidays, especially when gifts are involved. And that doesn’t just mean receiving presents. Our creative sides shine through gift-givingwhich showed during our Secret Santa team gift exchange. Need help...

The Thanksgiving Food Scouting Report by Two Picky Eaters

The holiday season is a time to gather with friends and family and reflect on what we’re grateful for. And at PALO Creative, we have plenty to be thankful for, including our loyal clients. But when it comes to Thanksgiving, there’s one thing we...

How to Develop an Effective Organic Social Media Strategy

Rising Up to Raise Awareness

At PALO Creative, we pride ourselves on thoughtful work. The kind of work we’re passionate about. As a marketing agency, the workplace environment is extremely fast-paced, as we’re always hustling to meet tight deadlines. It can be easy to get...

How to Get the Most Out of Your Google My Business (GMB) Listing

If you’re a business owner, you understand the importance of making it easy for your potential customers to find you. You’ve likely tried many of the traditional, tried-and-true marketing methods with varying degrees of success – billboards,...

Teamwork Makes the Dream Work 

Imagine this – you’re up against a strict deadline. Time is running out, and you have to think on your feet. You submit your work, waiting for approval on your decisions. A weight is lifted off your shoulders until your next decision needs to be...

How Messaging Can Impact Business Growth

Ever heard the phrase, “It’s not what you say but how you say it”? It’s not necessarily the words you say that leave an impression on someone; it’s more about your delivery that leave an impact. The same thing applies to the messaging you use in...

How Blue Wolf Tavern Put Marketing on Their Menu for Success

Blue Wolf Tavern recently celebrated its 20-year anniversary of business in Youngstown. In these 20 years, the restaurant has experienced ups and downs, but right now, Blue Wolf is thriving.